Hancock Health
My role as lead production designer on the Hancock Regional Health Campaign was to process all images shot for this campaign to insure continuity, and build all the “wheels of health” that surround all our Heroes. I also lead all layouts for print, digital media, and out-of-home content. With the help of my team, we created an engaging brand awareness campaign targeted at local and cusp audiences that promoted Hancock Health’s extensive health and wellness offerings.
The campaign was rooted in a key message that emphasized the not-just-a-number patient experience Hancock Health can offer as an independent network: “Built Around You.”
Due to the success of the “Health Built Around You” campaign. My team in all our same roles were able to launch three more campaigns. Women’s Health, Cancer, And a collaborative with Mayo Clinic.
Along side of the campaign photography, I also was in charge of all brand photography edits. It was my job to make sure all imagery shown in the campaign and on the website was of similar lighting, look and feel. All while, these photos came from different photographers, with different styles and at different times of day. For all these campaign I put together a comprehensive fully edited list of a 109 physicians, ready for print or
digital platforms.
