When you say you’re the best in your business name, you have to deliver on that promise—every time. So when the 100-year-old, environmental equipment dealer Best Equipment came to Well Done looking for a new look, feel, and positioning, we knew our work had to live up to their name.

I collaborated with a Senior Designer to build out the main logo system and identity. From there I made the rest of the content below, from truck wraps to logo animations as well that the system that exists in the brand guide.